Jul 11, 2022
Business branding: it’s essential to get it right if you want to start conversations with the right customers, about the right projects where you know you can add value.
We’re excited to share our new identity as CmdShiftR with existing and prospective clients.
Since we started trading as Storganise seven years ago we’ve grown rapidly and our ambition has grown too. We didn’t take the decision to rebrand lightly and, having approached our branding project in our usual methodical fashion, our new identity is already helping us to reach and support more business owners like you.
From Storganise to CmdShiftR: what’s in a name?
When was the last time you were choosing a name for something? Perhaps you were naming a new puppy? Trying to find a Twitter handle that’s both meaningful and isn’t already in use? Maybe even naming a child? It’s a heavy responsibility and something you’ll live with for a long time to come.
So why did we settle on CmdShiftR and what does that say about us?
Firstly, we went back to the basics of how we work and what customer service means to us. Finding a better way to do things is what makes us tick and we do it by creating easy to use software that saves you time and money. Our new tagline “Refresh how you work” sums it up neatly: we build software that allows you to refresh and reboot your existing processes, to get your world working smoothly again.
On a Mac, holding down the Command, Shift and R keys reboots a web browser page, ignoring any cached content. Essentially it gets rid of the clutter and reloads a streamlined version so the page loads faster and more efficiently. That’s what we do for our clients.
What you see is what you get
Of course, a rebrand is more than just choosing a new name. It’s like having a whole new wardrobe: a new logo, a new website design, new typography and new colours.
Our new wardrobe has to say something about who we are, where we’re going and what we value. We want you to be excited by the prospect of taking your business from a state of poor processes that are no longer fit for purpose to beautifully integrated systems that work well, save time and ease away frustration. We want you to know we’re professional, methodical and we know our business. Also, we love working with people and making things that work for people.
The bold new colours and design of the website make us feel like we’re speaking up instead of hiding part of who we are and what we stand for. There’s a very clever touch too, that we love, with the ‘C’ of our logo designed to look like a ‘Page Loading’ icon with this shape appearing throughout our branding. It’s subtle – not everything that’s effective is big and flashy – and it reminds us of our mission to refresh, renew and reboot for our clients.